For some organizations, the drop in traffic after August 1, 2018 was a signal to reevaluate their content. There are many ways Google decides if a piece of YMYL content is good or bad, but the major factor is the website and to a lesser extent the authors total EAT score. ], Google Keyword Planner Search Volume Affected by Google Advertising Policies, Share of Voice - A 30,000-Foot View of Your Organic Rankings, How to Easily Create Structured Data Code for Rich Results. Yeah, the same boring answer. These “Quality Raters” compare the new search results with the ones curated by the current version of the algorithm. So, how does Google define what counts as relevant content? These guidelines offer essential information about what Google is looking for in high-quality pages and how it can perform better in its algorithm. Information about the company or organization. The YMYL updates, E-A-T, and the Quality Raters’ Guide are all pieces of Google’s mission to organize the world’s information and make it useful and accessible. Google works hard to ensure that every single search yields relevant and useful results. Making your site search engine friendly (Search Engine Optimization) is one of the core aspects of digital marketing. Another term that’s cropping up more since Google’s August core broad algorithm update is YMYL, which stands for ‘Your Money or Your Life’. As per Latest update Google quantifies the E A T score of specific site or site page. So what does this mean for you? When we read the Search Quality Evaluators Guide, we can see that section 2.3’s title is “Your Money or Your Life (YMYL) Pages” and that it occupies a significant portion of the guide. Google’s Medic update had a big impact on YMYL pages It’s left many marketers speculating that Google’s cracking down on site’s overall trustworthiness and authority. Thankfully, Google’s mission gives us a guide on how to weather algorithm updates. The areas which fall under YMYL classification were as per the following: Wellbeing and health area; Money area ; Crushing copy/replicated content. YMYL and Google Medic Update The Google Medic update has impacted the YMYL pages significantly. Un changement majeur qui concerne le classement des résultats. How did the January 2020 Core Update stack up against recent core updates? There are three specific factors that Google uses to define overall page quality: expertise, authoritativeness, and trustworthiness. Adding supplementary information to the “about” page. It meant to update the way YMYL Web pages are being ranked. How do you know if you’ve got a YMYL page and what kind of special SEO rules apply? There was a clear and tangibly observable "focus" on YMYL sites. The right level of expertise to be authoritative and trustworthy on the topic. Gary Illyes said while on stage at the Search Masters Brazil that the Google Medic update, the core search algorithm update on August 1st, was not designed to target YMYL types of web sites. Note that all of these updates are well above the MozCast average. While not all named updates are measurable, all of the recent core updates have generated su… DVS is open, but our office is closed to visitors at this time. These “general ranking updates” had a profound impact on where some sites appeared in the search results. So, what’s really at the core of these algorithm updates and standards like YMYL and E-A-T? While the most recent updates were thought to have the most effect on YMYL sites, this ones appears to have widened the net to news sites, retail sites, etc. Introducing Absolute Visibility: Pixel Rank Tracking & Better! According to Google, there are different levels of YMYL. Google a défini pour les pages YMYL des standards d’évaluation de la qualité de la page particulièrement exigeants. Google has a special classification for sites that “could potentially impact a person’s future happiness, health, financial stability, or safety.” They are referred to as “Your Money or Your Life” (YMYL) pages, and these pages appear to have been the focus of last year’s “content relevance” updates. I have 52K followers on Youtube and 2 months ago Google ads offered me $3000 free advertising and told me my website was chosen as a top 100 site. What I am about to show you is but one of them. We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Early data suggests that this update was not as big as some of the previous ones. Google is the internet’s most popular search engine. The standard of expertise varies per page, but is higher for YMYL pages and sites. With the update, Google released a complete version of new Search Engine Evaluator Guidelines. A page with no reputation can still merit the “high” rating, but a page with “convincing” negative reputation cannot be defined as high quality. Finance: investments, taxes, retirement, loans, banking, and insurance. Something to know about and pay attention to. We’d love to talk! Whether that’s writing a DIY crafting blog or running a business, as long as you’re creating content around your user, you’re less likely to be drastically impacted by a new algorithm update. C’est la catégorie qui … Une concentration sur les sites YMYL. Of the impacted sites that were submitted to us, most were in the health niche. At DVS, we specialize in creating meaningful websites that connect you to your audience. Google rolled out an infamous algorithm tweak in August 2018, which later came to be knon as Google Medic Update. Retour détaillé sur cette update. Who Was Affected By Google Medic? YMYL and EAT were first introduced by Google in January 2016 in Google Rater Guidelines. Relevance is at the heart of making the world’s information accessible and useful. Google’s VP of Search, Ben Gomes stated that this document represents what the algorithm should do, and that engineers at Google strive to make that happen. From SEO strategy, to original content publishing, to intuitive design, we can help you navigate the latest changes and ensure your site weathers any of Google’s future algorithm updates. Moreover, there might not be anything to fix at all.”. As per Latest update Google quantifies the E A T score of specific site or site page. While YMYL sites and pages were certainly impacted heavily by this update, many non-YMYL sites were impacted as well since E-A-T affects all pages. What Makes Google So Good? They are defined in section 3.2 of the QRG. Give us a holla, shout, aloha, howdy, or hola. Improving product pages to make descriptions unique and meaningful. The Search Quality Evaluator Guidelines were updated twice: on July 20, 2018, and May 16, 2019. There's been an update in 2019 called the "medic" update. For some websites the era of E-A-T has been a real rollercoaster ride: Taking a hit from one update, making gains at the next. In order to fully understand the implications of YMYL, we need to first step back and revisit Google’s mission and the ambiguous nature of SEO. The goal of any website or page should be to connect with your users in a meaningful way. Civics: government, law, information on citizenry, voting, government agencies, social services, and legal issues. Google announced the September 2019 Core Update on September 24, several hours ahead of launch. Usually when I write a post about a big algorithm update, I wait for a couple of weeks to pass so that I can fully investigate. Adding appropriate references and keeping content up-to-date. This section primarily talks about overall page quality, and there was one significant change made for news sites with regards to YMYL. Sounds strange huh? Who Was Affected By Google Medic? YMYL stands for ‘Your Money or Your Life’ and explains queries that involve your money, finances and you life, health and wellbeing. If you notice a decrease in traffic after an algorithm update, it may be time to reevaluate your content. The standard for rating content is described in Google’s Quality Raters’ Guide. After the rollout of this update, many YMYL sites woke up to see a massive drop in rankings of their money keywords.. To better understand the effects of the Google medic update, we did an in-depth analysis of websites that were affected. Cette importante mise à jour algorithmique du géant du Web a touché, en premier lieu, les sites appelés YMYL (« Your Money or Your Life »), de sites à tendance racoleuse pourrait-on dire. Google says a page that includes quality content about future happiness, health, safety, investment, or financial stability is a YMYL page. This includes auxiliary pages like “about us”, “contact us”, and customer service pages. Google « Medic Update » : qu’est-ce que c’est ? YMYL. I made all the required changes in the website as per YMYL & EAT and change the content of main pages but it still not improved much. This Google update was intended to prevent low quality or fake YMYL content from negatively impacting on someone’s life. Google then confirmed that a broad algorithm update had been released. However, this was the third update in 2018 that focused specifically on content relevance. Here’s how some business owners improved their rankings after reading the QRG: Google performed another core algorithm update at the beginning of September. SERP drop after YMYL & EAT Update 2 Recommended Answers 4 Replies 1 Upvote. Le 1er août 2018, Google a réalisé une nouvelle mise à jour de l’algorithme de son moteur de recherche qui a fortement impacté les pages YMYL. That’s good advice. In response to concerns about the August 2018 algorithm update, Danny Sullivan, Google’s public search liaison Tweeted: Want to do better with a broad change? High-quality pages are those that “exist for almost any beneficial purpose, from giving information to making people laugh to expressing oneself artistically to purchasing products or services online.” These pages have the following characteristics: In a nutshell, any page with poor levels of E-A-T has the potential to negatively impact users. La mise à jour majeure effectuée par Google en août 2018 porte le nom de Medic Update. One surprising fact about Google’s Medic update, is that it wasn’t just meant for Medic website. Thank you for your understanding. In their own words, Google’s mission is to “Organize the world’s information and make it universally accessible and useful.” This mission guides everything about Google’s search engine—from the bots (the “spiders”) responsible for indexing millions of sites to the actual people Google employs to test algorithm changes. When we read the Search Quality Evaluators Guide, we can see that section 2.3’s title is “Your Money or Your Life (YMYL) Pages” and that it occupies a significant portion of the guide. A positive website reputation. News and Current Events (although topics like sports, entertainment, and everyday lifestyle topics are not considered YMYL). This was especially beneficial for medical and scientific sites since Google requires these to have a higher degree of expertise. After the 2018 YMYL update, some sites experienced a significant drop in the search results. Google YMYL Topic List Revised In New QRGs To Prioritize News Content. Many gave it the nickname of “Pandemic update” because Google released this substantial update during the COVID-19 pandemic. (And What Lessons Can We Take Away? In a post on Google’s Webmaster Central Blog in August, Danny Sullivan advised people not to panic if they noticed a drop or gain in search rankings: “We confirm broad core updates because they typically produce some widely notable effects. Though not officially confirmed, YMYL pages were thought to play a big rule in Google’s recent Google Medic update. Rank fluctuations from the Google June 2019 Core Update. As a summary, there’s an explanation on what kind of websites are considered YMYL, the main focus of this update. These updates were primarily targeted (as was the August "Medic" update) at YMYL. Google YMYL or E-A-T could be a newer concept for users, but they are not rocket science. The fact that the news section was added to the QRG shows how the … Informative main content that includes a descriptive or helpful title. On the US search results side, RankRanger provided the following numbers, noting that gambling, health and finances industries seemed to be hit the hardest. For example, a how-to home repair guide that incorrectly instructs users on rewiring a power outlet could be downright dangerous. L’algorithme Core Broad de Google a été mis à jour le 1er Août 2018. Therefore, it is said that YMYL pages can affect someone’s financial condition. That is, sites within the Health and Finance verticals were quite obviously impacted to greater extents than sites belonging to other niche industries (data to come). SEO best practices are based on trial, error, and the most educated guesses from industry professionals. Il a complètement bouleversé les résultats de la SERP du secteur de la santé. After all, if your site isn’t in the search results, your audience won’t find your company, products, or services. Cela signifie donc que si votre page … Google rolled out an infamous algorithm tweak in August 2018, which later came to be knon as Google Medic Update. While we don’t for sure what factor it will play in the most recent Google June 2019 Core Update, we do know that Google has been emphasizing the importance of these pages and the content they contain. So Google thinks I have good content. The users rate the results, and this helps Google decide if the adjustments actually accomplished what they wanted. The update doesn’t seem to affect as many pages as with the March or September update … Other: fitness, nutrition, medical information, housing, college, finding a job, etc. The fact that I’m getting this many emails tells us that this is an update with huge impact. Cette mise à jour de l’algorithme de base de Google a eu un impact significatif sur les sites qui traitent de la santé. Remember Google’s mission? Give us a call or stop by. Hi All , I had a question regarding YMYL. 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