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From TikTok To The Runway: Teagan Jacobs On Ethical Fashion And Designing For Longevity
Teagan Jacobs has built a reputation as one of Perth’s top young designers by rejecting fast fashion and creating clothing that lasts. Now, as she prepares to close the runway at the Circular Fashion Festival this weekend, she’s putting sustainable fashion centre stage.
Minimising our environmental impactFor Jacobs, sustainable fashion is about minimising the impact our fashion choices have on the environment. It means not buying into micro-trends or filling wardrobes with disposable pieces, but instead being intentional about materials and choices. She points to recycled fabrics, natural fibres, and supporting local seamstresses as ways to lessen the industry’s footprint. Just as importantly, it’s about repairing and re-wearing. “I feel like a lot of people just throw things out when they could be fixed or altered,” she says. “Bodies change over time, and clothes can be changed with them.”
Ethical fashion, for Jacobs, is inseparable from sustainability. Everything in her label is made-to-order in Perth, by her own hand, ensuring there is no overproduction or factory waste. “There’s no buying hundreds of T-shirts overseas and then throwing them out when they don’t sell,” she explains. “By making to order, we’re keeping waste to the bare minimum.”
A simple but uncompromising principle guides Jacobs’ philosophy: leave the world better than she found it. With fashion responsible for staggering levels of waste, she sees longevity as an antidote to the cycle of excess. Her garments are designed to transcend trends. “What I create is meant to last,” she says. “It’s less about chasing micro-trends and more about giving people pieces that stay relevant and wearable.”
Cutting through the noiseHer ability to communicate this ethos is one reason she’s built such a significant audience online. TikTok, in particular, has been pivotal in connecting her with customers in the US, Europe, and at home here in Perth. But it’s not just about showing finished looks. Jacobs shares all of the behind-the-scenes activity — the hours of cutting, stitching, sewing, and finishing that go into every garment. She believes this transparency helps people grasp the actual value of clothing. “Once you know how long it takes to make something, you start to question how fast fashion can sell dresses for $30.00,” she says. “If you got paid $30.00 for six hours of work, you’d be a little annoyed.”
By highlighting the fun and satisfaction of sewing, she also hopes to inspire others to make, mend, and reimagine their own clothes rather than defaulting to cheap mass production.
Circular Fashion Festival Runway this weekendThe Circular Fashion Festival is a perfect brand fit for Jacobs, and she’s excited to be involved. It’s also rare for Perth to host such an event, making it a valuable opportunity to bring designers and audiences together around sustainability. For her, the appeal lies in collaboration as much as exposure. “Fashion can feel competitive, but growth comes from sharing, asking questions, giving answers, and learning from each other,” she says.
Jacobs will close the Festival’s runway with six looks from her latest collection, a showcase she describes as “highly feminine, whimsical, dreamy, with spring colours — very quintessentially me.” The Circular Fashion Festival will take place on October 10th and 11th at Yagan Square. It’s free to attend, and more information, including the full program, can be found here.
The post From TikTok To The Runway: Teagan Jacobs On Ethical Fashion And Designing For Longevity appeared first on So Perth
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